Designed for the Planet Fitness 2023 Pride Capsule collection, this bubbly “You Belong” design is inspired by the youthful, subversive trends of the 90s and Y2K era. Being that Planet Fitness has strong roots in the 90s–their Judgement Free Zone ethos was first introduced in 1997–and the fact that I get a fair amount of inspiration from the 90s and early 2000s already, I decided to lean into the nostalgia of the era and looked at some cartoon logos as well as teen clothing catalogues that were all the rage at the time. I wanted to create something that lent itself to the vibe of the graphics featured on the clothes in those catalogs for a fun and nostalgic factor, while also making sure the design had a sense of everyday wear-ability. The collection was featured in an article by Queerty.

100% of the proceeds from the PF PRIDE Collection of You Belong® branded merchandise will also go to the It Gets Better Project.