ITS GROW TIME!
In 2022, I was approached by Manitoba Harvest to assist them with creating the initial social media brand identity for their then-unrevealed CBD beverage, Happy Flower. While the product packaging was already established, our goal was to flesh out how the brand would appear in digital settings.
2022
MANITOBA HARVEST
HAPPY FLOWER SOCIAL POSTS
INSPIRATION + PROCESS
Prior to my seeing the final beverage packaging, two separate directions were presented to the Happy Flower team: Reclaimed Earth and Electric Garden. Reclaimed Earth would focus on vintage Americana aesthetics merged with organic, overgrown plant imagery. Alternatively, Electric Garden would take a youthful, neon nightlife approach.
FINAL DIRECTION
We ended up going with hand-drawn, simplistic illustrations with soft tones. These illustrations are combined with educational facts about CBD to give customers more context about the product and establish familiarity at product launch.
A sampling of animated social media posts created for the product’s launch.
