Frida’s corresponding notebook. Each book is specifically designed to highlight the accomplishments each person made during their lifetime. While the books are marketed towards a younger demographic, they avoid patronizing the child and act as a fun, bright, informative little piece of history that is meant to inspire and encourage kids to research these individuals as they get older. With the exception of Freddie Mercury, who died of AIDs, the deaths of the figures were omitted as the goal of the line is to be educational, comforting and uplifting.